Advertisers drop X after Musk backs anti-Semitic post


“MUSK-INDUCED CHAOS”

In the year since taking over Twitter, now rebranded as X, Musk has gutted content moderation, restored accounts of previously banned extremists, and allowed users to purchase account verification, helping them profit from viral – but often inaccurate – posts.

A recent study by the disinformation monitoring group NewsGuard found that paying subscribers at X were the big spreaders of misinformation about the Israel-Hamas war.

“During all of this Musk-induced chaos, corporate advertisements have also been appearing on pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi accounts,” Media Matters said in a post displaying samples of what it found at X.

Media Matters reported that it found Apple, Oracle and IBM ads displayed next to posts touting Hitler and the Nazi Party on X.

“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” the New York-based tech firm said in response to an AFP inquiry.

An X executive told AFP that it did a “sweep” of accounts pointed out by Media Matters and they will no longer be able to make money from ads.

The posts themselves will be labelled “sensitive media”, according to the executive.

“Ads follow the people on X, in this case, the Media Matter’s researcher that was going to actively look for this content – that’s how user targeting works,” the executive said in an emailed reply.



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